Here’s the headline this week: fuel prices are spiking, but Cathay Pacific’s CEO says summer demand is holding strong. How? Two reasons.

First, travelers are still booking flights like crazy – peak season isn’t slowing down. Second, their rivals are weaker, which gives Cathay room to absorb the fuel shock without jacking up fares. Smart, right?

But here’s the real test: once summer ends, will that cover hold? If demand drops, the math gets ugly. Bottom line: Cathay’s buying time.

Whether it works depends on what happens next. Stay sharp, stay informed.