Here’s the truth about World Cup hotel numbers this week. Revenue per room is spiking hard — hotels are making more money than ever. But here’s the catch: occupancy is actually lagging behind expectations.

Translation? Hotels are charging insane rates, travelers are balking, and rooms are sitting empty. If you’re booking a trip around the tournament, don’t just grab the first room you see.

Prices are inflated, and demand isn’t matching the hype. Shop smart.