Unit economics
Revenue per fan: $34/month
Base subscription is $12.99. The rest comes from tips, PPV content, and premium DMs. Average fan spends 2.6× the base subscription. The top 10% of fans spend 13× the base.
Top fan: $1,847 in month one
This is the key metric. One fan paid more than the next 50 combined. The system identifies high-spenders early and routes them to personalized premium flows — all automated, all Claude Code.
Customer acquisition cost: $0
All 1,247 subscribers came from platform discovery. No ads, no influencers, no paid traffic. The OnlyFans algorithm pushes new personas with high engagement — and a 24/7 AI that never sleeps generates a lot of engagement.
Marginal cost of persona #2: near zero
Compute costs for an AI persona run roughly $200-400/month in API usage. Once the infrastructure is built, adding a second persona costs the same as the first. 10 personas at $43K each = $430K/month with the same operator.
Churn and retention
Monthly churn runs around 8-12% for AI personas — better than human creators who average 15-18%. The AI never misses a message, never gets sick, and never has a bad day. Consistency drives retention.